Multimedia storytelling
Producing video, photography, graphic design, and copy that turn policy, data, and organizational priorities into stories people understand.
Digital communications · Public affairs · Community engagement
Making complex ideas clear.
Turning purpose into action.
I’m Margarita Aguero, a bilingual digital communications strategist who translates policy, research, data, and public programs into accessible content that builds trust and helps people act.
How Iwork ↓
I connect evidence, institutions, and people through communications that inform decisions, build trust, and move communities forward.
How I work
From complex ideas to media that moves.
I combine communications strategy with hands-on production. Each project begins with understanding the audience, then choosing the strongest story, format, and channel to make the message useful, engaging, and actionable.
Cross-platform digital strategy
Building coordinated content for websites, landing pages, newsletters, email, and social channels.
End-to-end content production
Moving from concept, script, and content calendar through shooting, editing, publishing, and real-time execution.
Audience insight and optimization
Using performance data, accessibility, and bilingual communication to strengthen reach, engagement, and action.
Selected work
Strategy made visible.
Public purpose made clear.
Selected work across civic engagement, higher education, culture, and live events showing how I move from complex information to useful, audience-centered communication.
01
COMMUNICATIONS CHAIR · 2022—PRESENT
Brand identity · Advocacy communications · Community engagement
Gulf of Mexico Youth Climate Summit
Leading communications strategy for a youth-led climate initiative, translating environmental justice priorities into public education, stakeholder outreach, and a cohesive cross-border brand.
Project gallery
One identity,
built to move.
I developed a flexible visual identity and carried it across summit programs, public education, community principles, and event coverage. The system keeps the organization recognizable while making room for each campaign to have its own energy.
01
Summit programs
Long-form editorial design translating multi-day schedules, speaker information, organizational context, and sponsor recognition into an approachable attendee resource.
2024 Summit ProgramJustice for the Gulf · View all 20 pages ↗
2025 Summit ProgramSolidarity Across the Gulf · View all 14 pages ↗
02
Social campaigns
Campaign systems designed for clarity and consistency across educational carousels, recognition posts, and live community programming.
02
CC
SCIENCE
& HISTORY
& HISTORY
CURIOUS BY NATURE
Branding · Campaigns · Digital content
Corpus Christi Museum of Science & History
Refreshing the museum’s visual storytelling through brand systems, event campaigns, bilingual visitor materials, and audience-first digital content.
Museum case study
Curiosity,
made visible.
I created a connected visual and communications system spanning institutional branding, signature events, bilingual visitor tools, fundraising, wayfinding, and social storytelling.
Identity SystemMuseum + event logos · View curated system ↗
Geek GalaMonarch Madness mailer campaign · View all 4 pieces ↗
01
Visitor experience
Clear, welcoming print and environmental design, including an English visitor brochure, bilingual English and Spanish scavenger-hunt maps, ticket designs, and on-site wayfinding.
Visitor TrifoldTwo-sided information design ↗
Bilingual MapsEnglish + Spanish visitor engagement ↗
Ticket DesignGuest + birthday passes ↗
Sea District WayfindingEntrance + parking billboards ↗
Fundraising campaign
What kind of
Creature of Impact
are you?
Club Curious transformed traditional donation levels into five museum-inspired characters, making giving playful, memorable, and connected to the mission. Every contribution supported educational programs, exhibit enhancements, and hands-on experiences for Coastal Bend visitors.
$4,756raised for the museum
Campaign promotionSpring
Curious
Local’s
Spring
& More
Watch on Instagram ↗
Educational storytellingCurious
Conversations
Watch on Instagram ↗
Community recognitionLocal’s
List
Watch on Instagram ↗
Recurring series
Meet the Staff
Humanizing the museum by introducing the people behind its collections, programs, and visitor experiences.
03
THE ISLAND UNIVERSITY
〰
SERVICE
MEETS
STORY. Enrollment Management + Military & Veteran Services
MEETS
STORY. Enrollment Management + Military & Veteran Services
Visual identity · Student communications · Office leadership
Texas A&M University–Corpus Christi
Translating complex federal and state education benefits into clear guidance while leading student communications, cross-functional coordination, and the daily operations of a high-volume public-service office.
2024–2026 · Veterans Benefits Coordinator
Service-centered communication
Across my roles in Enrollment Management and the Office of Military & Veteran Services, I created visual identities for university departments and the Student Veterans Organization while managing day-to-day operations and helping military-affiliated students navigate benefits, resources, and campus life.
01
Visual identity systems
Designed the Enrollment Management and Military & Veteran Services co-brands and the Student Veterans Organization logo, creating distinct identities within TAMUCC’s established visual system.
Enrollment Management
Military & Veteran Services
Student Veterans Organization02
Student communications
Selected e-blasts written for military-affiliated students, campus partners, and the broader Islander community.
New student onboardingWelcome to TAMU-CC
Resources, benefits, and community for incoming student veterans.
Open full email ↓
Welcome to TAMU-CC! Join Us for New Student Veterans Onboarding – August 21
Dear Islander Veteran,
We’re excited to welcome you to Texas A&M University–Corpus Christi! As part of your transition to campus life, we invite you to attend our New Student Veterans Onboarding Day, a special event designed to connect you with the resources, benefits, and community available to you as a student veteran.
Date: Thursday, August 21, 2025
Time: 11:00 AM – 12:30 PM
Location: University Center (UC) – Island Room 316
At this event, you’ll learn about:
- The Islander Green Zone Program and how it supports our military-affiliated students.
- The Office of Military & Veteran Services and your VA education benefits.
- On- and off-campus veteran resources, including counseling and academic support.
- Opportunities to connect with other student veterans and military-connected students.
Lunch will be provided!
When entering the TAMUCC campus from Island Blvd, you’ll find convenient parking nearby in the Jellyfish or Turtle Cove lots. Once you enter the University Center, building 29, you may take the elevator to the third floor where you will find Island Room 316. A flyer and campus map were also included to help students find the event.
We look forward to seeing you there and helping you make the most of your Islander experience!
Respectfully,
Margarita I. Aguero
Veterans Benefits Coordinator
Office of Military & Veteran Services
Campuswide event promotionVeterans Day Ceremony
Honoring service through a meaningful campus tradition.
Open full email ↓
Veterans Day Ceremony
Good morning, Islanders,
You’re invited to join us for our Veterans Day Ceremony on Tuesday, November 11, from 11:00 a.m. to 12:00 p.m. in the University Center – Anchor Ballroom.
This annual ceremony is one of our most meaningful campus traditions, bringing together our military-affiliated community and all Islanders to honor the service, dedication, and sacrifices of our nation’s veterans.
The program will feature a Veterans Memory Wall showcasing stories and memorabilia from alumni, faculty, staff, and students, as well as a keynote address from Jack Edward Esparza, Marine Corps Vietnam veteran, who will share his inspiring stories of service and leadership.
Want to be part of the Memory Wall? If you would like to have your photo or that of a loved one featured, please email it to vets@tamucc.edu or stop by the office in UC 204.
Following the ceremony, you’ll have the opportunity to connect with campus veterans and military-affiliated students and take part in a moment of community and reflection.
We hope you’ll join us in showing appreciation for those who have served.
Tuesday, November 11 | 11:00 a.m. – 12:00 p.m.
University Center – Anchor Ballroom
For questions or more information, contact the Office of Military & Veteran Services at vets@tamucc.edu.
Military and veteran advocacy22 Push Up Challenge
Community participation paired with accessible support resources.
Open full email ↓
Join Us for the 22 Push Up Challenge – September 22
Dear Islander Veterans and Military Dependents,
We invite you to participate in the Military & Veteran Suicide Awareness 22 Push Up Challenge on September 22 from 11:30 AM – 1:00 PM at the University Center East Lawn. This event is a powerful way to honor our service members and raise awareness about military and veteran suicide.
We encourage you to join us, bring your colleagues and friends, and take part in this meaningful challenge. Let’s come together as a community to support our veterans and raise awareness!
The Mobile Vet Center will also be on-site during the event to provide resources and support.
Please see the attached flyer and graphics for more information and help us invite others to join this special event.
Thank you, and we hope to see you there!
Very respectfully,
Margarita I. Aguero
Veterans Benefits Coordinator
Office of Military & Veteran Services
Student veteran storytellingResidue Exhibition
Connecting art, service, and the lasting impact of burn pit exposure.
Open full email ↓
You’re Invited: Student Veteran Art Exhibition “Residue”
Good afternoon Military-Affiliated Islanders,
We are proud to share an upcoming event featuring one of our own, Ian Manseau, who will be presenting his solo thesis exhibition, Residue.
Residue is a large-scale ceramic installation that explores the long-term human cost of burn pit exposure during U.S. military operations. The work incorporates donated deployment uniforms from fellow service members, transformed through fire into ceramic vessels that carry both the physical and symbolic residue of military life and environmental exposure. This project is rooted in both collective experience and personal reality and aims to bring awareness to an issue affecting many veterans and their families.
Exhibition Details
Residue (Solo Thesis Exhibition)
Opening Reception: Thursday, March 5, 2026
5:00 PM – 7:00 PM
Weil Gallery, Texas A&M University-Corpus Christi
This work is deeply connected to the veteran and service member community, and we encourage you to attend and support a fellow student veteran. You may RSVP through the event website:
We hope to see you there.
Respectfully,
Margarita I. Aguero
Veterans Benefits Coordinator
Office of Military & Veteran Services
Student organization engagementSVO Spring Break
Meetings, community, and a stronger student support network.
Open full email ↓
Catch Up with SVO This Spring Break! 🍀
Hello Military-Affiliated Islanders,
Spring break is here, and it’s a great time to connect with your fellow student veterans! The Student Veterans Organization has two exciting ways to catch up and get involved:
General Meeting – Today at 4:30 PM
Location: Veterans Lounge UC 201
Join us for our third general meeting of the semester! We’ll discuss organization business, announce upcoming events, and share veteran resources relevant to your success on campus.
St. Patrick’s Social – Tuesday, March 17 at 6:00 PM
Location: Islander Sandbar & Grill – University Center
Celebrate St. Patrick’s Day with SVO! Enjoy an evening of conversation, community, and holiday fun with your fellow student veterans.
About SVO
Our mission is to assist veterans in transitioning from military to civilian life by creating a social and professional support network. We focus on networking, leadership, community outreach, wellness, and raising awareness of veteran issues while building camaraderie among TAMU-CC student veterans.
Stay Connected
Follow us on social media at @student_vets_org to stay up to date with meetings, events, and veteran resources.
Don’t miss out! Connect, collaborate, and celebrate with SVO this spring break!
See you there,
03
Operational impact
High-volume, policy-driven work requiring accuracy, responsiveness, and sound judgment across student services and benefits administration.
1,400Military-connected students supported
700+Students using GI Bill benefits
$7MIn Hazlewood exemptions supported
$2MIn tuition and fees coordinated with the VA
30+ → 3Business-day response-time improvement
SVOStudent Veterans Organization advisor
Time-sensitive case management
Policy and benefits interpretation
Cross-department coordination
High-volume student communication
Beyond communications
I managed the daily operations of a fast-paced student services office, balancing time-sensitive benefits, complex policies, competing priorities, and the immediate needs of military-affiliated students. The role required sound judgment, close attention to detail, and the ability to remain composed while turning complicated information into clear, actionable communication for students, university leaders, and external partners.
04
LIVE FROM
THE
COAST
COAST
CONTENT
THAT MOVES
AT SHOW SPEED
THAT MOVES
AT SHOW SPEED
Digital strategy · Live events · Content systems
Mirador Marketing
Leading multi-brand digital strategy across six social accounts, with integrated content systems, paid campaigns, public relations, community partnerships, and real-time audience communication.
Mirador Marketing · Digital Media Manager
Content built for the pace of live events.
Managing distinct social voices across venues, restaurants, concerts, and an agency brand through short-form video, campaign content, community partnerships, and real-time event storytelling.
Multi-brand strategy
Short-form video
Live-event coverage
Community campaigns
01
Concrete Street Amphitheater
Concert campaigns, live-event coverage, and show-day communications.
Featured campaign
Koe Wetzel + Parker McCollum: From Teaser to Sellout
Five pieces trace the campaign from the first teaser through the Main Stage move, the sellout announcement, and a post-sellout countdown.
Teaser reel
Watch on Instagram ↗
Show announcement & ticket information
View on Instagram ↗
Additional tickets & move to the Main Stage
View on Instagram ↗
Sold-out announcement
View on Instagram ↗
One Month Away
View on Instagram ↗
More from Concrete Street
Four reels and three graphics, from fan engagement to time-sensitive event updates.
Leave a Message for Braxton Keith
A concert-night reel that invited fans to leave a message for Braxton Keith and became our most-liked reel.
Watch on Instagram ↗
Concert Night Edit
A short-form edit cut in DaVinci Resolve to capture the energy of a live show.
Watch on Instagram ↗
What Corpus Is Wearing at Concrete Street
A quick CapCut edit spotlighting what Corpus Christi fans wore to the show.
Watch on Instagram ↗
Treaty Oak Revival: Show-Day Recap
A short-form recap of Treaty Oak Revival’s show night.
Watch on Instagram ↗
Fall Concert Lineup
An at-a-glance guide to the season’s upcoming concerts.
View on Instagram ↗
Jon Pardi: Know Before You Go
A carousel gathering key show-day information in one place.
View on Instagram ↗
Ryan Bingham: Weather-Related Postponement
A time-sensitive notice letting fans know the show was postponed due to weather.
View on Instagram ↗
02
Brewster Street Downtown
Promotional storytelling across concerts, community fundraisers, artist features, giveaways, and audience information.
03
Brewster Street On the Island
Lifestyle-led content that gives the location its own personality through atmosphere, seasonal moments, food and drink, and community-friendly storytelling.
04
Mirador Marketing
Agency content balancing thought leadership, timely trends, team culture, and brand promotion.
About me
Communication should make people feel informed and included.
I’m a first-generation Latina, the daughter of Uruguayan and Mexican immigrants, and a proud Houston-area native now creating work along the Texas coast.
My background shapes how I approach every project: with curiosity, cultural awareness, and a belief that good communication should help people understand the systems and decisions that affect their lives. I earned my B.A. in Communication with a minor in Marketing from Texas A&M University–Corpus Christi and completed my MBA with a 4.0 GPA, focusing on marketing, international relations, and nonprofit management.
Across higher education, environmental advocacy, museums, and agency work, I have learned how to move between research, operations, and creative execution. I am especially drawn to mission-driven organizations using data and policy to build a stronger future for Texas.
Recognition
2026
Corpus Christi Under 40 Honoree
2025
TAMU-CC Employee of the Year
2025
Interdivisional Collaboration Award
2025
Jennifer Hilliard Award for Community Action
Experience
Creative execution backed by operational experience.
2026—Present
Digital Media Manager
Mirador Marketing
2026
Marketing & Communications
Corpus Christi Museum of Science & History
2024—2026
Veterans Benefits Coordinator
Texas A&M University–Corpus Christi
2022—Present
Communications Chair
Gulf of Mexico Youth Climate Summit
2021—Present
Freelance Social Media & Marketing Strategist
Texas
Platform fluency
WordPressMailchimpMeta Business SuiteHootsuiteCanva ProAdobe Creative CloudCapCut ProDaVinci ResolveMicrosoft 365Notion
Digital strategy for public impact